What is EOS?

In three words: Real. Simple. Results.

EOS®, the Entrepreneurial Operating System®, is a comprehensive business system, integrating a holistic business model with a complete set of simple business tools and a proven business process to align and synchronize all the pieces of your business to produce the results you want.


EOS® is unique because it is easy to understand and use, holistically addressing all issues rather than applying spot-treatments to your business. It works in any entrepreneurial company and across all business models because the system is founded on time-tested methods and principles, not business management theories or “flavors of the month”.


Spot-treating symptoms never works for long. It only leads to more frustration. EOS® takes you below the surface symptoms so you can address and resolve every business issue at the root cause. The end result is a strong, healthy, profitable company that experiences real Traction®.


The companies are typically $2-25 million in annual revenue, some larger, some smaller, with 10 to 250 employees, in any industry. We don’t come to you as an expert in your business, but rather as expert EOS® Implementers.

Once EOS® is part of the business DNA, you graduate from the process & you decide how long we are there to support you.

Free ‘Traction: Get a Grip On Your Business’ Book

Are you ready to take the next step and dive into EOS®? We want to send you a free Traction Book. Please share your information with us, and start to ‘Get A Grip’!

6 + 5 =


Getting everyone in the entire organisation 100% on the same page with where you’re going & how you’re going to get there


We can’t do it without great people. This means surrounding yourself with great people, top to bottom, because you can’t achieve a great vision without great people.


Cut through all the feelings, personalities, opinions & egos. Boiling down to a handful of objective numbers that give you an absolute pulse on where things are.


Becoming great at solving problems throughout the company – setting them up, knocking them down and making them go away forever.


This is the secret ingredient. Systemising, identifying & documenting the core processes that define your way to run your business. Create consistency & scalability.


This means bringing discipline & accountability into the organisation. Becoming great at execution, taking the vision down to the ground & making it real.

The 6 Key Components



We believe the answer lies in this simple principle:
Every business, big or small, has 6 Key Components™.

To the degree your business leaders and managers can strengthen those 6 Key Components, everything just has a way of falling into place and you will catapult your business into the top 5%.

EOS® gives leaders & managers what they need to strengthen the 6 Key Components and provides a comprehensive way of running your business so you can strengthen each component and produce the results you want. A strong, healthy, profitable company that experiences real ‘Traction®.

It works in any entrepreneurial company and across all business models because the system is founded on time-tested methods and principles, not business management theories or “flavors of the month”.

1. Vision

From the standpoint of getting your leadership team, and eventually everyone in the organization, 100% on the same page with who you are, where you are going and how you will get there.

2. Traction

From the standpoint of helping everyone in your organization become more disciplined and accountable, executing really well to help you achieve your vision.

3. Healthy

Meaning becoming a healthy, functional, cohesive leadership team. Because as goes your leadership team, so goes the rest of your organization.

To the degree you focus on strengthening all these 6 components as leaders and managers, everything will fall into place.

Once the first 3 Components are strong; Vision, People and Data, you start to create a lucid, transparent, open and honest organisation where everything becomes more visible and you start to “smoke out all your issues” which leads us to strengthening the last 3 components.

There are hundreds of ways to strengthen the Six Key Components™ of your business and thousands of books that provide instruction for strengthening aspects of each component. So you can do this – you can strengthen your business and catapult it into the top 5%.

That said, if you want the benefit of our obsession and years of working with leaders and managers, with over 10,000 hours of honing and refining and perfecting the best 2 tools to strengthen each of the Six Key Components™, we simply ask you to let us help you. Our passion, the sole existence of EOS®, is to help people get what they want from their businesses.


The EOS Process provides a proven way to put all the pieces together, incorporating each of the EOS® Tools in the right order to best strengthen each key component of your business.

To begin, someone will need to play the essential role of an EOS® Implementer to guide a leadership team through the process.

1. 90 Minute Meeting

This introduces the leadership team of a company to EOS®, getting everyone on the same page so they can decide if they want to use the system and tools to strengthen their company.

2. The Focus Day

A day to give the leadership team tools to clarify who’s responsible for what, set prioritiesimprove communicationresolve issues and track critical numbers. The leadership team then uses their new tools in their business for the next 30 days to experience real improvement.

3. Vision Building™ Day 1

Another day with the leadership team that starts by reviewing and sharpening the Focus Day tools. They then begin to use the V/TO, Vision / Traction Organizer, tool to clarify their vision, starting with who they are, why they exist, what they do and where they are going. They will also get a great tool for reviewing their people.

The team again uses their tools in their business for the next 30 days to experience more improvement. This is a spaced-learning approach which has proven to be most effective for quickly gaining proficiency with the tools.

4. Vision Building™ Day 2

Another day with the leadership team to master the Focus Day tools and continue using the V/TO tool to complete their vision, clarifying their Marketing Strategy, their 3-Year Picture™, 1-Year Plan and priorities for the next 90 days.

With the leaders now focused and all on the same page, they use the tools for the next 90 days to execute their plan. They will see more improvement.

5. Quarterly Sessions

A day with the leadership team every 90 days to evaluate their performance, refocus, set priorities for the next 90 days and resolve any issues that might impede their progress.

They experience measurable growth and improvement every 90 days – Traction®.

6. Annual Sessions

2 Days with the leadership team each year to work on team health and update their vision and plan for the next year and next quarter.

The result is a healthy, focused leadership team and organisation that makes continual progress towards achieving everything in their vision.

Giving good advice can be helpful, but giving business leaders and managers great simple and proven tools provides them with everything needed to build and run a great business.
  • Get their entire organization on the same page, embracing where the organization is going and how the organization will get there.
  • Hire and retain great people, with every person in a seat that matches their abilities, clearly understanding the role(s) they play in achieving the company vision.
  • Maintain an absolute pulse on the business, knowing precisely where the company is at any time and more accurately predicting where the company will be in the future.
  • Solve problems as they arise and at the root cause, so they don’t keep resurfacing.
  • Create real consistency, especially in delivering a positive customer experience, so everything is easier to manage, more scalable, more profitable and more fun or gratifying for everyone involved.
  • Improve communication, discipline and accountability throughout the organization so the organization excels at making progress and getting things done well and on-time.

The EOS® Toolbox is a complete set of tools, addressing and strengthening all six of the key components of any business. These management tools for business leaders are, by design, easy to learn and use, because complexity reduces effectiveness. Finally, every tool in the EOS® Toolbox has been proven in the real world. There’s no theory here or flavor of the month gimmicks. Each tool is in the toolbox because it’s the best tool we’ve found for strengthening a particular key business component – the tools work!


EOS® helps people to get what they want from their businesses. We do that by providing a complete system with simple tools to help you do 3 things we call vision, traction®, healthy.

  1. Vision: to first get your leaders 100% on the same page with where your organization is going and how it is going to get there.
  2. Traction®: helping your leaders to become more disciplined and accountable, executing consistently to do things well and achieve every piece of your vision.
  3. Healthy: helping your leaders to become a healthy, functional, cohesive leadership team, because leaders often don’t function well together as a team.

From there, as goes your leadership team so goes the rest of your organization. You get to the point where your entire organization is crystal clear on your vision, all much more focused, disciplined and accountable in executing your vision, gaining consistent traction®, and advancing as a healthy, functional, cohesive team.

Get Your Business Laser-Focused Today


Request a free 90-minute meeting with Certified EOS Implementer®, Gene Roberts.

Learn how your business can benefit from the  Entrepreneurial Operating System.